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#51 | |
Moto GP Star
Join Date: Mar 2008
Posts: 14,556
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In general, most "hip hop" style marketing is focused towards young suburban Caucasians and not their black counterparts. There are frankly more of them,they have immense amounts of liquid capital,and they are quick to jump on ANY cultural bandwagon that comes along. Most people that listen to country music have never seen a horse in person. Most people that listen to rap/hip hop have never lived in the "hood" or have even seen a crack rock. Remember the huge "Latino" phase that went around a few years ago? The reality is that the average suburban white teenager has more liquid capital than most adult black men. This particular marketing firm is trying to give Old Spice a face lift and is shooting for the "young hip male". BTW the only color marketing companies care about is GREEN!!! Trust me there aren't marketing meetings going on about how to get that 20% of the population that controls 2% of the county's wealth to buy Old Spice!!! The bottom line is black culture sells products! From music to shoes and from liquor to clothing lines. I know that drives you all crazy at your clan meetings but it's been going this way since the 50's,you may as well get used to it! |
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#52 |
flyin high
Join Date: Mar 2008
Location: cali
Moto: 10speed huffy w/cards in the spokes
Posts: 2,318
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:bigrofl:
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"Racing Is Life, Everything Before and After is Just Waiting" Steve McQueen |
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#53 |
Bring on the Zombies!
Join Date: Feb 2008
Location: Cleveland
Moto: 2000 Yamaha YZF600R
Posts: 2,691
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#54 | |
flyin high
Join Date: Mar 2008
Location: cali
Moto: 10speed huffy w/cards in the spokes
Posts: 2,318
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for instance, if your daughter was dating outside her race, 95% of parents probably wouldnt be happy, but only maybe 20% would actually say something. lil stuff like that. stereotypes, prejudice, racial preference-all technically forms of racism. dont have to actually hate em. few ppl are usually truly colorblind, and thats all im saying.
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"Racing Is Life, Everything Before and After is Just Waiting" Steve McQueen |
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#55 |
Ride Like an Asshole
Join Date: Feb 2008
Moto: nothing...
Posts: 11,254
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I've had that problem somewhat randomly... Sometimes it does, most of the time it doesn't. I recently noticed a bit of a rash though, so I had to stop using the OS High Endurance... Strange cause I've used the same shit (in various flavors) for the past 12 years.
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#56 | ||
Hold mah beer!
Join Date: Feb 2008
Location: 80 Miles South of Moto Heaven
Moto: 08 R1200GS
Posts: 23,268
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#57 |
Ride Like an Asshole
Join Date: Feb 2008
Moto: nothing...
Posts: 11,254
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This thread needs some Niggars.
http://www.jibjab.com/view/12300 |
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#58 | |
WSB Champion
Join Date: Feb 2008
Location: Springfield, MO
Posts: 7,146
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#59 | |
Moto GP Star
Join Date: Mar 2008
Posts: 14,556
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I will simply say that,it has indeed been my experience that on average black people are much more blatantly racist than whites. I have been physically attacked by blacks just because I am part white. My mother wasn't allowed in my grand parents house because she was white. I have seen black racism at it's worst on many occasions. Regardless of all of that,my argument is with AA as to whether; a) marketing companies are racist in general and b) is the firm directing the current Old Spice campaign targeting black people. My answers are as follows; a) although many of the people working for the company may in fact be racists,I don't believe that marketing companies are "racists" as entities. I do think they are realists and will market their products based on it's target user. b) There are indeed a plethora of ad campaigns which target all different demographics including "black people",on the whole a successful marketing campaign must identify it's market segment and broaden it if possible using whatever available media to accomplish this goal as expeditiously and inexpensively as possible. Using "hip hop" terminology to describe your product would indeed garner very wide appeal and would be a quite prudent course to take. |
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#60 | ||
Hold mah beer!
Join Date: Feb 2008
Location: 80 Miles South of Moto Heaven
Moto: 08 R1200GS
Posts: 23,268
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